Profit-Web® SQL > CRM

Profit-Web. “CRM” – consumer relationship management system. Competition among companies keeps on rising especially now, when we entered the European Union. Clients are the gold of the company. In foreign countries, it was understood long time ago, that companies should pay much individual attention to the clients, solve their problems and offer exactly what the clients need. However if companies do not have business management system, all the information is stored in the employees’ heads and unfortunately humans tend to forget things, in the worst case scenario is when the employees leave the job with the information. Nowadays clients are very spoiled; therefore if they do not receive expected attention from you as a company, they will simply go to your competitors for a better deal. In addition to that the most effective marketing is from mouth to mouth and if your client is not satisfied he/she will not buy from your company and will not advise to anybody to buy from your company. We all know that only 10% to 20% from all contacts with potential clients are effective, that means the contact ends with the contract. From another hand from 80% to 90% of contacts with potential clients end unsuccessfully (that does not mean that these potential clients will never buy from your company, maybe these potential clients will buy later when they need your product or service. It is just a question of time). It is very pity that companies do not pay enough attention to 90% of some of their employees’ work, do not analyze and do not make conclusions to increase effectiveness and efficiency of a company. If effectiveness of the contacts were increased only by 10% - the number of contracts would double; therefore it is probably worth paying attention to this field of business.

Financial accounting business management systems only deal with the movement of goods and money, however these systems do not have a full clients’ working history. Anything what happens before the contract is made or between two contracts is not known. Because of the individual work with clients it is possible to increase sales and stabilize company’s activities. The business management system adapts to company’s procedures and allows systemizing activities, confirming control, analyzing and coming to more effective solutions;

The business management system lets to determine more effective employees’ salary and motivation system;

The system increases sales efficiency and brings more quality to the clients’ services sphere; it also allows analyzing effectiveness and efficiency in different cuts;

Full client history stored in the system lets a company effectively solve any problem if conflict situation among client and a company starts. The system records and processes the information about companies and a market. This information lets to come up with effective decisions connected with the clients and the marketing (i.e. market motivation, effectiveness of commercial usage and so on);

The system determines undivided set of procedures, which allows the client to receive certain service of certain quality less depending on employee. A new employee will soak up faster the company’s and the clients’ relationship procedures which will lead the employee to the company’s needed quality level. The system also has a possibility to send out all kind of commercial information to the clients via e-mail (i.e. articles, new versions of software and other);

The system allows generating reports for managers;

The system creates control over work with clients – from the first contact till the final implementation of the contract (contracts). The business management system is produced for: top level management, sales management, marketing management and for other departments which involve the work with clients.
 
Reports:

• Number of active clients (company’s or comparative by tutors’);
• Structure and number of on going tasks (company’s or comparative by tutors’ for a period given);
• Sales planning (active contracts, sums);
• Approximate contract timing (difference between first contact till the actual contract);
• Part of successful contracts (number of contacts or contracts for a period given);
• Implementation process of the contract (delivery of goods and payment);
• Debt report (taking into account payment graphics);
• Forgotten clients (by the start and the end date, however not implemented or delayed);
• Reasons for refusal analysis;
• Which part is the most crucial for loosing clients;
• Client analysis by regions, marketing actions, tutors, groups of companies (actual contracts, refusals for a period given);
• Contract analysis in various cuts;
• Effectiveness of marketing actions;
• Selection of companies’ segment for different marketing actions;
• Report regarding contract stimulation.

Advantages: the same database with Finance, E-control and other modules. Internet solution.